When Giants Fight, The Little Guys Lose

Jan 9, 2008 1:08 PM
By Lou Pechi, President, STRATA-Strategic Advisors, San Diego

Licensing its technology will hopefully be a great payoff for a company that had the vision four years ago and was willing to invest more than $50 million in a technology that revolutionized the power-supply industry and allowed it to leapfrog into the digital domain.

The industry is hoping that it can restart the digital power clock, set back by the lawsuit uncertainty, and that adoption of the digital technology by the customer will begin to ramp up.

In saying all this, I have to admit that for three years I was part of the Power-One Z-One digital power development team and promoted the product after that for more than a year. So my views might be a bit biased.

Nevertheless, I am confident that we have already made the leap into the digital power domain and that there is no turning back. Just as switching power supplies replaced linear power supplies, the digital conversion and control of power will dominate the future markets.

When giants fight, the little guys lose.

Let us hope that the fight is over and that we can move on.

Want to use this article? Click here for options!
© 2007 Penton Media, Inc.