SIRIUS, XM surpass year-end subscriber goals

Dec 28, 2004 4:05 PM

SIRIUS Satellite Radio says it surpassed its year-end target of one million-subscribers, while archrival XM Radio bettered its goal of 3.1 million.

Sirius Chief Executive Officer Mel Karmazin credits robust holiday sales, including sales of portable "Plug & Play" products, and says the content provider continues to see positive momentum across all channels. Based on its “edgier and more surprising content,” and its “better choices in sports and talk,” Sirius edged archrival XM Radio in a 60-day listening test conducted by Edmunds.com.

SIRIUS is available as a factory and/or dealer installed option in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche, Volkswagen and Volvo. Toyota, Lexus and Scion will join the list in February.

XM has partnerships with General Motors, Honda, Toyota, Nissan and Volkswagen, and will be available in more than 120 vehicle models for 2005. It can also be found in Avis, National, and Alamo rental cars, and will soon be available on JetBlue and AirTran Airways.

XM President and Chief Executive Offier Hugh Panero chalked up a Billboard Digital Entertainment “Innovator of the Year” award, while XM snagged “Brand of the Year.” Among the XM radios holiday shoppers purchased “in record numbers,” according to Panero, was the handheld Delphi XM2Go MyFi satellite radio, and the Delphi XM SKYFi2, a plug-and-play unit with pause and replay features.

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