Dear Electronics Marketer:
With accountability so important to marketers, I have spent a lot of time examining what makes a great b-to-b campaign. Power Electronics Technology's mission is built on the belief that engineers need innovative solutions as they make critical choices for power supply design. Nothing epitomizes how well we do this than the five feature articles in the upcoming May issue.
What happens when you surround your ad with great editorial? Though the obvious answer is that your ad will be seen, something even more compelling happens. Our audience becomes transformed from "passive" to "active" readers. The editorial in Power Electronic Technology drives our readers to take action. They compare and contrast. They synthesize and classify. They analyze cause and effect. They are forced to think deeply, which results in making buying decisions. For marketers, this is what b-to-b advertising is all about, and it assures a real return on investment at a time when there is increased pressure to prove contribution to the bottom line.
Companies that align themselves next to articles that change the way our readers do their jobs are rated higher, and readers are more likely to make purchases. Your ads are relationship builders. They help bring you and your customer closer, particularly if your ads can demonstrate concerns about its customers. Our research has shown that most engineers do not mind selling as long as the company provides useful information in the ad.
I would love to hear from you about a campaign or ad that has worked particularly well for you. Best regards,
Judy Miller
Associate Publisher
212-204-4246
Coming In May
from Power Electronics Technology
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Cover Story: Passive Components
Overcoming PCMCIA Cardbus Power Limitations in Wirless Modem
The need for wireless communications between portable computing platforms and telecom networks (such as GSM/GPRS) has driven the development of wireless modems in the PCMCIA form factor. Given the power limitations associated with the PCMCIA bus, modem designers are looking for innovative solutions to supply adequate current during transmission bursts. Charles Pothier and Pat Gormally, Vishay, discuss a new series of high volumetric efficient, low profile, tantalum capacitors and their use in pulsed applications.
Power Semiconductors
New Proposals for Secondary-Side Rectification in Mini-PC SMPS
The switch-mode power supply (SMPS) has significantly contributed to evolution of the personal computer (PC) by providing more power, in a smaller space and at a lower cost. The key to this increase in power density has been in a revolution in power management: new topologies, new silicon platforms, and new assembly techniques to maximize efficiencies. In this feature, the author discusses how secondary-side design options make possible a high-performance, low-system-cost power solution – without the heatsink. Stephen Oliver, International Rectifier, compares a traditional design (forward converter using diodes for secondary rectification in through-hole solution) and a high-power flyback topology using voltage level sensing secondary-side rectification and synchronous-buck conversion.
Power Management: Topology Selection by the Numbers—Part Three
A critical choice in any power supply design is the selection of a topology and designers often wonder whether they have selected the best topology available for a given design. In this three-part article, the author introduces a new method called Component Stress Factor, which allows for direct numerical comparison of different power converter topologies. In part three, Ernest Wittenbreder, Technical Witts, applies the method to isolated converter designs.
Power Systems: Power Conversion Systems Made Simple
A new generation of highly integrated intelligent power modules can be used as basic discrete building blocks to greatly simplify the design and reduce the parts count in large power conversion systems. An added benefit of using such building blocks is the ability to customize systems more easily and shorten the time to market. John Mookken and Kevork Haddad, Semikron, present an example ac power system design with a front end using a traditional design approach and compare it with an approach that takes advantage of intelligent power modules.
EMC & Power Protection:
Filling the Protection Gap in Existing Voltage Surge Protection Devices
Existing transient voltage surge suppressor (TVSS) devices offer no protection against current-inrush surges, which degrade the life and reliability of power supply components. Deepak Divan, Georgia Institute of Technology, details the mechanism for the current-inrush surge, and demonstrates the susceptibility of various types of equipment and appliances to such surges. He also describes a new product that protects equipment against both current-inrush and voltage surges (current-inrush and voltage surge suppressor or CVSS), with data that demonstrates a dramatic reduction in the inrush current.
Power Design: In-System Device Thermal Analysis
Tom Ivins, Semtech Corporation, presents a practical approach to measuring the junction temperature of an integrated circuit (IC) device in the application. The method presented assumes that the device in question includes an overtemperature protection circuit.
Sensors Expo:
June 6-8, Chicago, IL
PCIM Europe:
May 30-June 1, Nuremberg, Germany
MTT-S:
June 11-16, San Francisco, CA
History of Power Electronics DVD |
Imagine having 30 years of Power Electronics Technology magazine at your fingertips!
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Presenting the first-ever, historical look back at the last thirty years in the power electronics industry. This ground breaking DVD is a searchable database of articles and issue covers dating back to the launch of our magazine in 1975, then called Solid-State Power Conversion. Designed as a research tool for electronics engineers, the DVD offers you the evolution of the industry at your fingertips!
Sponsored by
National Semiconductor
To order online, click here and fill out the online order form,
or click here to download a pdf.
Introducing the NEW
Power Electronics Technology Online |
 Using the power of our print content, we’ve redesigned PowerElectronics.com to offer electronics professionals a quick and easy-to-use resource for the latest information on the topics they need to know about. Our new Web site features a database of searchable articles on Discrete Semis, Power Management, Motor Power Management, Passives/Packaging, Thermal Management and Power Systems.
Traffic Stat:
Traffic on Power Electronics Technology Online has increased 20% since the redesign! |
As an advertiser, PowerElectronics.com offers you new sponsorship opportunities to increase your company’s exposure, build brand awareness, and drive traffic to your company’s Web site. The new platform offers users and advertisers a superior site experience – greater search capabilities, detailed reporting of site usage and more flexible branding opportunities.
Traffic Stat:
page views: 56,687
unique visitors: 32,784
stickiness: 1.66 pages viewed per session
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Click here for more online marketing opportunities or call your Sales Representative today for details.
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