Volume 3
January 5, 2006

By Judy Miller
Associate Publisher



249 W. 17th Street, 3rd Floor
New York, NY 10011-5300
212.204.4246
Fax 212.206.3618
jmiller2@prismb2b.com

 

 











For complete advertising information, both print and online, please visit us at powerelectronics.com,
or contact:

Western U.S.
Shelley Kelly
310-547-1777

Eastern/Midwestern U.S.
Tracy Smith
913-967-1324

Classifieds
Susan Schaefer
484-967-1324




Calendar Snapshot

March
Cover Story: CAD/CAE
Power Semiconductors
Power Management
Power Systems
Test Equipment

Bonus Distribution:
Embedded Systems
SAE
Portable Power Developer's Conference

Prism Business Media
9800 Metcalf Avenue
Overland Park, KS 66212
PH: 913-341-1300


Dear Electronics Marketer,

There is a cult following of sort amongst some of our readers who claim to have saved every single issue of Power Electronics Technology over the past 30 years. It was not however, until last year's 30th Anniversary that I became aware of the magnitude of interest in past articles. As part of our year long 30th Anniversary celebration, we introduced two new columns, "Then and Now," comparing an article written 30 years ago with the evolution of the technology and its relevance today. The interest in these articles opened our eyes to a compelling reader need for retrospective information! We immediately began developing an exciting historical CD, featuring every issue of Power Electronics Technology over the past 30 years. We first introduced the CD at the October PowerSystems World show and were amazed at how many attendees signed up for the CD the first day!    

In an industry where new technology is measured in nanoseconds, why such a keen interest in the past? The answer is obvious: good design techniques never go out of style. As technology and products change, Power Electronics Technology covers the very latest. However, many of the articles we publish present the very best design techniques that cannot be found any place else. These articles are timeless and continue to excite, inspire and be quoted decades after they were first published. Please call me if you would like a copy of the historical CD, which will be available next month for just $150. We are also offering limited sponsorships on the CD. For marketers, it offers an "out of the box" opportunity to promote your company to a captive audience of engineers who possess an insatiable appetitive for good design solutions.

APEC, the Applied Power Electronics Conference and Exposition, is one of the leading events worldwide for power electronics professionals. It will be held this year on March 19-23, 2006 at the Hyatt Regency in Dallas, Texas. Trade shows are experiencing a resurgence as the need for "face-to-face" contact is becoming more and more apparent. February is Power Electronics Technology's official APEC show issue, including a preview feature article examining  the new power products that exhibitors will be unveiling. Advertisers in this issue can be assured their message will be seen by 40,000 loyal readers and all show attendees. Bonus distribution will be at our booth, bins and hotel doorsteps. Design Engineers will arrive in Dallas from all over the world, looking to Power Electronics Technology and the show for the latest in power technology and power related products. The February issue of Power Electronics Technology will be distributed in a handy carryall bag. Ten sponsors will have the chance to drop a piece of literature or CD in the bag, and thus distribute their information to the hands of thousands of attendees. 

Last year was a very good year for Power Electronics Technology, and we experienced double digit growth due largely to an increase in advertising from Power Supply Manufacturers. There is no area of electronics that is not affected by power, and design engineers across every segment of electronics use and specify power supplies. Moreover, as design engineers continue to build bigger and more complex systems, they depend on being able to find ready-made power supplies and power modules. Thank you to all the advertisers for your continued support! 

Best wishes for a prosperous New Year.  I look forward to seeing many of you at APEC in March.

Judy Miller
Associate Publisher
212-204-4246

Coming In February
from Power Electronics Technology

Cover Story: Power Management
Designing For Greater Accuracy in Hysteretic Controlled Converters

Hysteretic-controlled power converters are valued for their simplicity. However, within the design, there are inherent sources of regulation inaccuracy that are not well understood. Chunping Song, National Semiconductor discusses the sources of inaccuracy in these converters and presents a design-example that illustrates how various tradeoffs can be made to improve accuracy.

Motor Power Management:
The Argument for Bottom Side Cooling of Power MOSFETs

In most modern power semiconductor applications, there is a need to carefully manage the heat energy dissipated within those applications. This is true in fields as diverse as mobile communications, PC motherboards, telecoms power converters and industrial motor drives, amongst many others. Typically the MOSFETs used as power switches within such applications are a significant source of heat, and the heat energy dissipated by those components must be carefully managed if safe operating temperatures are to be maintained. Christopher Hill and Norman Stapelberg, Philips Semiconductors, address the heat management issues within typical industrial motor drives from the perspective of the power MOSFET devices.

Lighting Power Management:
Powering Passive OLED Displays in Handheld Devices

Organic light emitting diode (OLED) displays are an emerging technology that promises to revolutionize the display industry. Based on organic materials that emit light when a current is passed through them, OLEDs offer a number of advantages when compared to the incumbent liquid crystal display (LCD) technology. Because many OLED displays today are used in portable applications, power consumption is extremely important. Mike Jennings, Intersil, discusses techniques for satisfying OLED power requirements in portable applications.

Thermal Management:
High-Performance Power Electronics Thermal Management Materials

Advanced thermal management materials introduced in the last few years offer revolutionary improvements over traditional ones: higher thermal conductivities than copper, low coefficients of thermal expansion (CTEs), and low densities. Some are low cost or have the potential for low cost in high volumes. Carl Zweben, Advanced Thermal Materials Consultant, provides an overview of the power electronics thermal management problem, and examines advanced materials and their use in power module applications.

Bonus Distribution

Semi-Therm: March 14-16, Dallas, TX

Applied Power Electronics Conference: March 19-23, Dallas, TX
(Literature Bag and Hotel Door Drop)

History of Power Electronics CD

Imagine having 30 years of Power Electronics Technology magazine at your fingertips!

Now you can in one CD with the History of Power Electronics!

Presenting the first-ever, historical look back at the last thirty years in the power electronics industry. This ground breaking CD is a searchable database of articles and issue covers dating back to the launch of our magazine in 1975, then called Solid-State Power Conversion. Designed as a research tool for electronics engineers, the CD offers you the evolution of the industry at your fingertips!

To order online, click here and fill out the online order form, or click here for a pdf.

Call Judy Miller to discuss exclusive sponsorship of the Historical CD.

Introducing the NEW
Power Electronics Technology Online

Using the power of our print content, we’ve redesigned PowerElectronics.com to offer electronics professionals a quick and easy-to-use resource for the latest information on the topics they need to know about. Our new Web site features a database of searchable articles on Discrete Semis, Power Management, Motor Power Management, Passives/Packaging, Thermal Management and Power Systems.

 

Traffic Stat:
Traffic on Power Electronics Technology Online has increased 20% since the redesign!

As an advertiser, PowerElectronics.com offers you new sponsorship opportunities to increase your company’s exposure, build brand awareness, and drive traffic to your company’s Web site. The new platform offers users and advertisers a superior site experience – greater search capabilities, detailed reporting of site usage and more flexible branding opportunities.

Traffic Stat:
page views: 56,687
unique visitors: 32,784

stickiness: 1.66 pages viewed per session



Click here for more online marketing opportunities or call your Sales Representative today for details.

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